Tuesday, June 24, 2008

Collegiate Licensing = Big Buck$

The Collegiate Licensing Company is a full service licensing and marketing company. It is the nation's leader in collegiate trademark licensing and marketing. CLC represents nearly 200 colleges, universities, conferences, bowl games, and the NCAA and all of its championships. Collegiate Licensed Products is more than a $2.5 billion-a-year industry. Schools ranked in the Top 10 can expect to receive upwards of $5 million annually from the sale of merchandise bearing their logos. The CLC recently released the rankings of schools for the third quarter of 2007-2008, which covered the period of 1-1-08 to 3-31-08. The following is a list of the top 10 schools:

1. Texas

2. Michigan

3. Florida

4. Notre Dame

5. LSU

6. Georgia

7. North Carolina

8. Penn State

9. Alabama

10. Tennessee

It is not unusual for the Top 10 to jostle around from quarter to quarter, but the same 10 to 15 schools are always around that top echelon. Winning, of course, is a major factor in sales along with the size of alumni/fan base, student body enrollment, high visibility alumni who continue to drive the schools notoriety, and overall fan followings. It all has to do with brand recognition. Most universities use the revenue funds for financial aid and to fund athletic scholarships.

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